We specialise in comprehensive back-end development, creating scalable, high-performance solutions for digital transformation. When we were based in Colindale, London, we collaborated with Flixmedia, a leader in content syndication for e-commerce, to upgrade their platform. We strived to build a robust system that supports seamless content distribution and elevates user experience across global retail networks.
We leveraged the Zend and Yii frameworks to support Flixmedia’s complex content management needs. Zend’s modular structure allowed us to create a flexible back end, enabling Flixmedia to handle large-scale content syndication efficiently. Yii provided additional speed and security, optimising the back end for fast, reliable performance, which is crucial for Flixmedia’s high-traffic network of global brands and retailers.
Bespoke CMS
We created a bespoke content management system (CMS) on Zend, tailored to Flixmedia’s needs. This CMS enables Flixmedia’s team to manage rich media assets like 3D visuals, videos, and AR content, distributing them seamlessly across multiple retailer sites. With customisable options, the CMS supports real-time updates, allowing Flixmedia to push new content instantly, enhancing brand consistency and customer engagement across retail partners.
Security is essential when managing content for high-profile clients. Using Yii’s access control features, we implemented a role-based system restricting access based on user roles. This feature protects sensitive data, ensuring that only authorised personnel can upload, edit, or distribute content, maintaining data integrity and security across the platform.
Content delivery
We developed a robust API integration to automate content delivery that connects Flixmedia’s platform with retailer websites. This API enables real-time content updates across multiple e-commerce sites, reducing the manual workload for Flixmedia’s team. Zend’s framework supported the API’s stability, ensuring that content is pushed to partner sites without delay, enhancing Flixmedia’s ability to deliver rich, engaging experiences to shoppers worldwide.
With Flixmedia’s high traffic volumes, speed and stability are critical. We implemented advanced caching strategies and load balancing, using Yii’s caching components to reduce server load and improve response times. This setup ensures content loads instantly on retailer sites, maintaining a smooth user experience, even during peak traffic.
Analytics
We integrated analytics tools into Flixmedia’s platform to support data-driven decision-making, including Piwik and Google Webmasters and Analytics. This feature provides real-time insights into content performance, engagement metrics, and conversion rates. With these insights, Flixmedia can refine its strategies and maximise the impact of its content syndication efforts.
Our collaboration with Flixmedia has transformed their platform, combining the power of Zend and Yii to deliver a scalable, secure, and high-performance system. This upgrade allows Flixmedia to provide premium, interactive content to retailers globally, strengthening the brand presence and boosting customer engagement in competitive e-commerce markets.
