We partnered with B2B Consult, a European organisation specialising in open-source server solutions, to develop and optimise their digital and operational infrastructure. B2B Consult’s services encompass critical open-source technologies, including file sharing, email servers, website and domain hosting, FTP management, and VPN solutions.
Our scope in this partnership was to streamline their services, improve client accessibility by building an internal bespoke PHP-based ERP, and enhance overall system reliability through bespoke web development.
WordPress
To support B2B Consult’s digital presence, we developed a custom website on WordPress designed to highlight their extensive open-source services. We built a secure, modular back end, allowing B2B Consult’s team to update content easily, publish post-service news, and manage inquiries in real-time. This includes scheduling service appointments using an adjacent SugarCRM system customer research management tool.
Custom plugins were added to facilitate multilingual support, ensuring the site effectively reached its diverse client base. Using a responsive design, we ensured that the website functioned smoothly on any device, from desktops to mobile, supporting business clients and potential partners.
SEO
Our team optimised the website for search engines, focusing on specific keywords relevant to open-source server management and B2B IT services. By refining meta descriptions, headers, and internal linking structures, we enhanced B2B Consult’s visibility in search results for key terms like “open-source server hosting” and “VPN solutions”. Local SEO techniques were also employed to reach targeted European regions, drawing in clients seeking high-quality, open-source management services.
PPC
We launched targeted PPC campaigns to boost B2B Consult’s lead generation and client acquisition. Through Google Ads, we focused on high-value keywords like “secure file sharing” and “managed open-source email servers”, directing traffic to dedicated service pages. Our ad management included A/B testing, performance monitoring, and budget optimisation to maximise ROI, ensuring ads reached the right decision-makers within B2B environments.
Servers
We developed secure access protocols for file sharing and FTP management to ensure data integrity. Implementing advanced SSL and multi-factor authentication provided clients with a safe environment for transferring sensitive files. Our optimisation services improved data transfer speeds and reduced latency, a critical factor for B2B Consult’s international clients.
We deployed Business Intelligence (BI) tools to collect and analyse data across B2B Consult’s services, identifying usage patterns, peak times, and client demographics. This analysis enabled B2B Consult to refine their service offerings, adjust demand-based resources, and develop targeted marketing strategies. The BI insights also allowed for custom reporting capabilities, providing clients with detailed usage reports and enhancing transparency.
Our partnership with B2B Consult provided a comprehensive upgrade to their digital infrastructure, from a high-performance website to advanced SEO and BI insights. By enhancing server solutions and client access management, we supported B2B Consult in delivering secure, efficient open-source solutions across Europe, positioning them as a trusted provider in the B2B sector. This collaboration highlights our commitment to technical excellence and data-driven strategies for digital growth and operational efficiency.
