We enjoy full-stack Linux, Apache, MySQL, PHP and WordPress development, creating custom digital solutions for top-tier agencies. As such, we partnered with Billington Cartmell, a renowned UK-based agency known for innovative marketing campaigns and strong emphasis on brand development even before their acquisition by a private equity firm.
We strived to equip them with powerful tools to manage and optimise digital projects, from custom WordPress solutions to high-end back-end integrations.
Widgets and plugins
We developed custom WordPress widgets and plugins tailored to Billington Cartmell’s SEO and PPC campaign needs to enhance flexibility. These included interactive content modules, client-specific forms, and custom analytics dashboards that tracked engagement and conversions using microservices and centralised them into a cloud-based database.
Each widget and plugin aligned with their brand vision, allowing easy content updates without needing technical expertise. This approach ensured Billington Cartmell’s team could manage campaigns quickly and effectively.
Content delivery
For faster global access, we integrated Akamai’s Content Delivery Network (CDN) with WordPress in all our projects with Billington Cartmell, ensuring content loaded rapidly, regardless of location.
Akamai’s CDN distributed content to edge servers worldwide, improving load times for the agency’s diverse audience. This setup supported their high-traffic campaigns and enhanced user experience by providing consistent, rapid access to their web content.
Caching
To ensure stability under high traffic, we deployed advanced caching techniques. Using object and page caching, we reduced load times, improving user experience and SEO rankings.
We also configured cache purging for dynamic content, where the nature of the content made sense, ensuring Billington Cartmell’s updates reached users in real time. This caching solution maintained optimal performance across all campaigns, even during peak traffic.
Content management system
While WordPress was a flexible front-end and our default go-to option for CMS features, we created a bespoke CMS using PHP and MySQL to manage Billington Cartmell’s data-heavy campaigns. This CMS provided their team a seamless way to update content, track assets, and manage multimedia.
Its intuitive design reduced dependency on developers, empowering the team to keep campaigns fresh and relevant. Unlike other mainstream CMSs, it enabled the agency to sync content with other micro-sites using API and microservices.
For data-driven insights, we integrated real-time analytics with WordPress via Google Analytics, Google Webmasters and Piwik, allowing Billington Cartmell to monitor campaign performance instantly. With engagement metrics, conversion rates, and heatmaps, they could adjust strategies on the fly, ensuring each campaign delivered maximum impact.
Our partnership with Billington Cartmell resulted in a robust, scalable digital infrastructure that supported their dynamic campaigns. From custom WordPress widgets to high-end back-end integrations, we empowered them with the tools to manage, optimise, and secure each project. This collaboration highlights our commitment to delivering tailored digital solutions that elevate agency capabilities and drive impactful results.
