When based in Eastern Europe, we partnered with the Christian Democratic National Peasants’ Party (PNTCD) in Romania to deliver a robust digital presence and campaign support in the run-up to the European Parliament Elections.
Our work included web development, SEO, PPC, social media management, and business intelligence (BI) analysis to enhance the party’s digital outreach and engagement with the electorate.
WordPress
Our team created a dynamic WordPress website to convey the PNTCD’s values, platform, and candidate profiles. Using WordPress, we crafted a user-friendly interface that allowed PR (public relations) members to easily update news, policy statements, and events in real-time. The responsive design ensured accessibility across devices, engaging desktop and mobile users. Custom WordPress plugins enabled multilingual support, critical for reaching a diverse Romanian electorate with content in multiple languages.
Online campaigns
- We implemented an SEO strategy to improve search engine visibility focused on targeted keywords relevant to the party’s platform and electoral goals. By optimising meta tags, headers and content aligned with SEO ranking factors, we enhanced the site’s online reputation on popular search engines, ensuring that voters searching for European Parliament information or party stances could easily find PNTCD’s website. We also used local SEO techniques to target specific geographic regions, focusing on areas with high support potential.
- Our team managed an extensive PPC campaign to drive targeted traffic to the website. By analysing search trends and user behaviour, we created high-conversion ads that directed users to specific pages on the party’s site. These campaigns were tightly monitored, with A/B testing on ad creatives, keyword adjustments, and bid optimisation to minimise costs. Our ad management strategy ensured the party’s message was visible to the right audience at the right time.
- We integrated social media platforms into the campaign to build a robust online presence. We developed content aligned with the party’s goals, including shareable posts, event updates, and policy announcements. Engaging directly with followers on Facebook and Twitter allowed us to create a dialogue.
BI analysis
Business Intelligence (BI) analysis was a cornerstone of our strategy. We tracked user interactions across digital channels using BI tools, collecting valuable data on voter demographics, engagement levels, and geographic distributions. This data helped us interpret electorate demographics and identify key target groups, allowing the party to refine its messaging and focus efforts on regions with the most impact potential.
Our BI insights provided actionable recommendations for the party’s strategy, allowing them to address specific demographic concerns and optimise campaign resources. By integrating web development, SEO, PPC, social networking, and BI analysis, we delivered a holistic digital solution that amplified the Christian Democratic National Peasants’ Party’s visibility and engagement, strengthening their position in the European Parliament Elections.
