We specialise in sophisticated back-end solutions that drive digital transformation. When based in London, we partnered with Like Digital Media, a global leader in digital strategy and content for luxury brands, to build a powerful back-end system focused on seamless data flow across multiple platforms. Our work involved developing custom APIs and microservices, enabling data integration across Like Digital Media’s network of websites.
OOP, MVC and ORM
We utilised PHP’s object-oriented programming (OOP) capabilities to build a reliable, scalable back end, creating modular and reusable code components. Each feature, from user management to content synchronisation, was crafted as an independent module, enabling individual code updates with minimal disruption. This OOP approach aligned with Like Digital Media’s need for flexibility and maintainability as their digital presence grows.
We employed the model-view-controller (MVC) architecture, which allowed us to separate data logic from display, enhancing data consistency across their digital properties. MVC ensured that back-end data processing remained efficient, even with high concurrent users accessing various websites. This approach also enabled us to separate and maintain the output files and improve them on a case-by-case basis.
We implemented object-relational mapping (ORM) to streamline data storage and retrieval. With simplified database interactions, ORM enabled Like Digital Media to handle complex data sets, including content assets and user data. This structure supported efficient data flow, allowing our client to manage and share content across platforms.
APIs and microservices
Our client’s ecosystem requires consistent data flow between multiple websites and third-party systems. We developed custom APIs that allowed Like Digital Media’s central website to communicate with affiliate sites, ensuring up-to-date content across all platforms. These APIs facilitate real-time updates, streamlining Like Digital Media’s content syndication processes.
We built microservices that handle specific tasks, such as syncing content and managing user data, enhancing performance and scalability. Each microservice operates independently, allowing Like Digital Media to handle processes efficiently without affecting other system parts.
Our work with Like Digital Media resulted in a highly scalable, data-driven platform that supports their expanding digital portfolio. By implementing APIs, microservices, and robust back-end structures, we delivered a solution that fosters seamless data integration and supports Like Digital Media’s ambitious growth in the luxury and retail sectors. This collaboration demonstrates our expertise in creating scalable, maintainable back-end solutions that enhance digital operations for leading brands.
