We specialise in software consulting and deliver innovative solutions for digital agencies that excel in digital marketing. When based in London, we collaborated with Push Studios, a London-based agency renowned for its expertise in paid social, paid search, SEO, and social media management.
Our mission was to enhance their digital operations and streamline processes that maximise campaign effectiveness and efficiency.
Social campaigns
Push Studios relies heavily on paid social campaigns across platforms like Facebook, Instagram, and LinkedIn. We developed custom tools using Linux, Apache, MySQL and PHP that help organise and track their paid social campaigns, giving their team real-time access to performance metrics and insights.
These tools allowed Push Studios to refine ad spend, test creatives, and optimise campaigns for engagement and conversions. Our consulting support assisted Push Studios in achieving better ROI on paid social efforts by focusing resources on high-performing ads and audiences.
We implemented dynamic reporting tools to boost paid search effectiveness, providing insights into keyword performance, cost-per-click, and conversion rates. These tools include Piwik, Google Analytics, and Google Webmasters. These tools gave Push Studios a clear view of campaign success, enabling them to adjust bids and keywords based on performance.
The insights from our reporting tools streamlined their campaign optimisation process, helping Push Studios capture valuable search traffic for their clients while controlling ad spend.
SEO
Our team provided Push Studios with access to bespoke SEO tools to ensure their clients’ sites ranked well on search engines. We incorporated advanced analytics tools that track keyword rankings, backlinks, and organic traffic, helping Push Studios understand the SEO performance of each of their microsites.
These tools enabled their team to make data-driven SEO adjustments, from optimising meta tags to building quality backlinks. With a strong focus on SEO and as a result of our tools, Push Studios could boost clients’ visibility, driving more organic traffic to their sites.
Push Studios needed efficient tools to manage their social media presence across multiple platforms. We developed a custom scheduling solution that allowed their team to plan and publish content for optimal engagement.
Additionally, our monitoring tools tracked mentions, hashtags, and comments, providing insights into audience sentiment and engagement trends. This setup allowed Push Studios to deliver timely responses, stay connected with their audience, and create campaigns that resonate with the external sentiment.
Data-driven
Through our consulting partnership with Push Studios, we created bespoke solutions developed using LAMP technologies (Linux, Apache, MySQL and PHP) that optimise paid social, paid search, SEO, and social media management.
By focusing on data-driven strategies and providing real-time insights, we enabled Push Studios to execute high-impact campaigns for their clients. Our commitment to excellence in software consulting helps agencies like Push Studios excel in the competitive digital marketing landscape.
